Comad Management Group - Effective, efficient and candid advisory services and support.

Effective, efficient, candid
advisory services and support.

 


 

Opinion

October 3, 2005

ACC shouldn’t shift funds from plastics
George Makrauer


The [Page 1] Sept. 26 story "ACC launches $20 million image campaign" reeks.

What quotes!

What thinking!

What explanations!

What blindness!

I’m vomiting clichés: Those who forget history are doomed to repeat it; what goes around comes around; déjà vu all over again.

The reason that "APC did not see any dip in plastics (consumer image) ratings when it cut ad spending in half in 2004, to $10 million" is because $20 million is far below the Target Rating Points spending level required to positively influence consumer opinions. APC’s own previously paid-for studies show that! (See this PN article.)

I was a member of the APC advertising committee when we were given that information.

Eureka! (That’s another cliché.)

George Makrauer
Comad Management Group Inc.
Celebration, Fla.

[ Archives | Search Results ]

Breaking news | More news | E-business | Story archives | Opinion | Special reports | Rankings & lists
Resin pricing | Datebook | Web Watch links | Product news | About this site

Entire contents copyright 2000 by Crain Communications Inc.
All rights reserved.               Terms & Conditions

For information about this web site contact webmaster@plasticsnews.com


908-879-9565 ext 23

 


© 1996 -  • COMAD GROUP
EMAIL COMAD
2145 Tallsman Ct.
The Villages, FL 32163 • USA
Landline 352-753-9289
Mobile and IM 352-291-0199
Fax - Call in Advance 352-753-9648
Web ComAd.com
1996-2006 ComAd Management Group, Inc.
2007- ComAd Property Management, LLC

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"Been on WWW for Awhile":
Image of Comad's presence on the WayBack Machine Archive